Managers are superiors in an organization
who play various roles in the functioning of a company. A manager may lead a
team of individuals or single professionals in various designations. They take
part in hiring professionals as well. Managers play an integral part in the
running of an organization. They are delegated with important responsibilities
and are required to hit reoccurring targets annually or monthly. Marketing managers
are solely responsible for the marketing decisions and results in a company.
There are marketing managers who assure guaranteed sales and revenue for the
company and other marketing managers ensure the creation of brainstormed
tactics to market a product or service in the consumer market. Marketing
managers are fundamental to the success of an organization. They lead the
marketing team which may consist of two or more than two individuals, depending
on the size of the company. Marketing managers direct the marketing team with
different ideologies in order to put a presentation together to present to the
rest of the company and after receiving an approval, they carry out their due
tasks. In order to perform well, marketing managers should consider following
the points stated below:
1. Comprehension
A marketing manager should completely
understand the assigned task by his or her senior. This is the first
requirement of a successful marketing manager. When the task is assigned, a
manager should inquire about the details related to the task and should raise
questions in order to completely understand the purpose of the activity.
Result-oriented marketing managers always seek to gain more information on what
they are working and which is a plus-point in today’s competitive world.
2. Communication
Marketing managers should be expert in
communication. Whether they are communicating with their team, their seniors,
the consumer or anyone else, they are required to be easy to understand and
detailed in nature. Marketing managers should communicate their assigned tasks
with their team members in detail. Communication helps team members to grasp
their targets and assigned duties. Marketing managers are required to assign a
considerable amount of time in the process of communication and understanding
the motive behind the task. Marketing managers who are good at communication
are able to lead their team members in a distinctive manner and generate
quantitative results for the entire company.
3. Brainstorming
It is essential for managers to brainstorm
with their team members or the departments they are working with in order to
produce the necessary results in terms of marketing. Brainstorming is a process
which requires a group of people or professionals to share applicable methods
of marketing a product or service. Brainstorming allows the team to come up
with new ideas and apply those ideas to the general public. This shows how well
the company’s product or service can do in a market. Brainstorming also brings
the marketing manager and the team together and allow both of them to play
their part in the process.
4. Execute
A marketing manager is also responsible for
the execution of an assigned task. In order to do so, marketing managers should
be highly focused on the task at hand and should always forecast future results
to determine the success or failure of the project. Executing a task properly
allows a marketing manager to reach the proposed destination and bring about
desired results.
5. Results oriented
Marketing managers should always be
result-oriented. Managers who follow the end in mind have a higher chance of
achievements as compared to managers who forget the reason of carrying out a
task. Being a result-oriented marketing manager is not an easy process and
requires continuous motivation towards the goal.
